Heartland Advisors

Since 1984 Heartland Advisors has been Wisconsin’s go-to value investor. The employee-owned boutique investment firm serves individual investors, financial professionals and institutions, and collectively oversees more than $2 billion in assets across privately managed accounts and three mutual funds, as of March 31, 2026.

Value investing seeks opportunities in fundamentally strong companies that are undervalued by the market and positioned for long-term growth. The team at Heartland Advisors is guided by their proprietary 10 Principles of Value Investing™ to determine what’s best for the client. “Our clients value the discipline of what we do as opposed to chasing trends,” says Michael Kops, the head of sales. “They are with us for the long term.”

Beyond doing well for their clients, Heartland Advisors is also committed to doing good in the greater Milwaukee community. The firm supports organizations including PEARLS for Teen Girls, SecureFutures and Girl Scouts of Wisconsin Southeast. “The earlier we educate people about personal finances, the more likely individuals will make smarter decisions like investing for retirement,” says Will Nasgovitz, CEO and Portfolio Manager.

The Heartland Value Fund has received a five-star rating through Morningstar, a research company empowering investor success, and was featured in Barron’s. “We’re proud to be part of this community,” Nasgovitz says. “Throughout changing market cycles, we’ve remained committed to our disciplined value investing philosophy. That consistency has served our clients well over time, and that is our main objective.”