BILTRITE Furniture – Leather – Mattresses

In 2023, BILTRITE FURNITURE – LEATHER – MATTRESSES was named Retailer of the Year 2023 by the Home Furnishings Association. BILTRITE is the first and only retailer in Wisconsin to ever receive this national honor.

“For 96 years, BILTRITE has sought to improve and elevate how they do business,” the HFA said in a statement. “They always come away with new ways to up their game. So, it’s no surprise that their attention to their customers and their community has garnered BILTRITE this honor.”

The award was judged by a panel of home industry professionals, who evaluated nominees based on customer experience, company culture, social responsibility, innovation, adaptability, industry contribution, marketing and achievements.

“We are very honored and humbled,” said Randi Schachter, a fourth-generation family member at BILTRITE. “We have come a long way since 1928 and look forward to continuing to be a locally and family-owned metro Milwaukee-area institution.”

BILTRITE, which started out of a small storefront on Third and Garfield nearly a century ago, now boasts a 45,000-square foot showroom in Greenfield, where it keeps thousands of items in stock, including affordable, better-quality furniture and mattresses, mostly USA- and Amish-made as well as hard to find flip-able, two-sided mattresses and a large selection of small-scale furniture.

BILTRITE also offers special and custom-orderable furniture and beats designer showrooms, national chains and online retailers. Free in-store design services are offered. Appointments are preferred! You can call to schedule, or walk-ins are available.

The retailer, which also won Milwaukee Magazine’s Best of the Burbs Readers’ Choice poll for best furniture/home goods store and Best of Milwaukee for furniture store, remains the largest family- and locally owned furniture and mattress store in Wisconsin. BILTRITE is 96 years and four generations strong, celebrating 18 years in their Greenfield location.

“We care about each and every one of our customers,” Randi says. “We do what we do because we have a love and a passion for it. We want our customers to have the best experience possible when they come to BILTRITE.”