The Salvation Army
Face of Nonprofit Marketing
You probably know the Salvation Army from its Christmas Red Kettle Campaign – but the worldwide charitable organization does much more than that. The Salvation Army operates multiple food pantries, provides shelter for the homeless, collects school supplies for underprivileged children, operates a health clinic, and offers relief for disaster victims, among many more efforts all year long. In 2022, the organization served over 65,000 meals to those in need in the Milwaukee area.
“We’re providing services 365 days a year,” says Sheree Dallas Branch, the Assistant Divisional Director of Development for The Salvation Army of Milwaukee County. “When people are in need, many times the first organization they turn to is The Salvation Army.”
Dallas leads The Salvation Army of Milwaukee County’s creative team, a group responsible for marketing, media relations, volunteer recruitment, special events and more. Dallas’ team promotes The Salvation Army’s mission and raises awareness throughout the city, including hosting events year-round. The organization relies largely on donor money to continue its programs. Eighty-seven cents of every dollar raised goes directly to its charitable services, and while the organization is global, money donated in Milwaukee stays here to contribute to those local programs. The creative team promotes over 50 programs that The Salvation Army runs in Milwaukee.
“Our job is to tell The Salvation Army story – we’re here to help and we’re here to serve,” says Dallas. “We want to grow and protect The Salvation Army’s brand, so that ultimately we can help more people and continue to change lives.”
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