Face of Architecture

Andrew Lasca, Public | Corporate Principal; Paula Verboomen, Design Principal and Milwaukee Office Director; Terri Howard, Director of Equity; Kyle Weisman, Healthcare Principal; Andrew Zimmer, Healthcare Principal and Director of Design Insight Group; Kate Bautista, Interior Design Practice Leader; Lyssa Olker, Design Principal; Megan Zak, Engineering Project Manager; Carli Cole, Higher Education Principal; Peter Balistrieri, Public | Corporate Principal and Practice Leader; Photo by Linda Smallpage, Boutique Photographer

Look around Milwaukee and you’ll see HGA’s mark. The architecture and engineering firm has made a significant impact on the city’s skyline with projects like Discovery World at Pier Wisconsin and the Milwaukee Art Museum addition; fostering the unique neighborhoods it serves with long-term partnerships with the University of Wisconsin, Milwaukee Public Library, Advocate Aurora, Harley-Davidson and Froedtert Health; and furthering the national discussion with transformational projects in Milwaukee and beyond such as Bronzeville Center for the Arts, Sherman Phoenix, UPMC and Kerry Inc. HGA has built long-standing relationships with community organizations throughout Milwaukee including The Boys & Girls Club, Milwaukee Riverkeeper, Kinship Community Food Center, Kathy’s House and Revitalize Milwaukee.

“We’re very proud to have been a part of shaping these projects across the Milwaukee area,” says Paula Verboomen, the Milwaukee office director.

HGA was founded in Minneapolis 70 years ago with the goal of taking a different approach to architecture. The founders wanted to create an integrated and interdisciplinary practice, with engineers and architects working in tandem from start to finish. In 1987, HGA opened its Milwaukee office. “We have grown to be one of the largest architecture and engineering firms in the area,” Verboomen says. “Our scale allows us to bring resources to our clients that other firms can’t.”

HGA has been at the forefront of sustainable design in our region as well, promoting renewable energy sources in its designs, like solar panels and geothermal heating. The firm has joined the American Institute of Architects (AIA) Healthier Materials Pledge, committing to avoid certain potentially toxic building materials. HGA also signed on to the AIA 2030 Commitment and the SE2050, two nationwide architectural and engineering programs that pledge to lower emissions and reduce carbon impact.

Recently, HGA hired Terri Howard as the inaugural Director of Equity to help bolster its diversity, equity and inclusion efforts. “To have Terri leading our organization is an important and positive step,” Verboomen says. “We are now living equity as a core value; we are putting equity into action to benefit our clients, employees and society as a whole.”

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