BILTRITE Furniture-Leather-Mattresses 

Face of Best Furniture and Mattress Store

BILTRITE; (Left to right) Randi K., Fourth Generation; Gail K., Third Generation; Sarah K., Fourth Generation; Photo by Linda Smallpage, Boutique Photographer

This year, BILTRITE Furniture-Leather-Mattresses was named Retailer of the Year 2023 by the Home Furnishings Association. BILTRITE is the first and only retailer in Wisconsin to ever receive this national honor.

“For 95 years, BILTRITE has sought to improve and elevate how they do business,” the HFA said in a statement. “They always come away with new ways to up their game. So, it’s no surprise that their attention to their customers and their community has garnered BILTRITE this honor.”

The award was decided by a panel of home industry professionals, who judged nominees based on customer experience, company culture, social responsibility, innovation, adaptability, industry contribution, marketing and achievements.   “We are very honored and humbled,” said Randi Komisar Schachter, a fourth-generation family member at BILTRITE. “We have come a long way since 1928 and look forward to continuing to be a locally and family-owned metro Milwaukee-area institution.”

BILTRITE, which started out of a small storefront on Third and Garfield nearly a century ago, now boasts a 45,000-square foot showroom in Greenfield, where it keeps thousands of items in stock, including mattresses, better-quality and affordable furniture, Amish and USA-made furniture, flip-able mattresses and much more. BILTRITE also offers special and custom furniture, with lead times much faster now in 2023 than during the pandemic. The retailer, which also won Milwaukee Magazine’s Best of the Burbs Readers’ Choice poll for best furniture/home goods store and Best of Milwaukee for furniture store, remains the largest family- and locally-owned furniture and mattress store in Wisconsin. “We care about each and every one of our customers,” Randi says. “We do what we do because we have a love and a passion for it. We want our customers to have the best experience possible when they come to BILTRITE.”

5430 W. LAYTON AVE., GREENFIELD | 414-238-2020