BILTRITE Furniture – Leather – Mattresses 

BILTRITE Furniture – Leather – Mattresses is 97 years old, four generations strong and celebrating 19 years in its one Greenfield location.

BILTRITE was named Retailer of the Year 2023 by the Home Furnishings Association, the first and only retailer in Wisconsin to ever receive this national honor.

“BILTRITE has sought to improve and elevate how they do business,” the HFA said in a statement. “They always come away with new ways to up their game. So, it’s no surprise that their attention to their customers and their community has garnered BILTRITE this honor.”

The winner was selected by a panel of home industry professionals who judged nominees based on customer experience, company culture, social responsibility, innovation, adaptability, industry contribution, marketing and achievements.

“We are very honored and humbled,” said Randi Komisar Schachter, a fourth-generation family member at BILTRITE. “We have come a long way since 1928 and look forward to continuing to be a locally and family-owned metro Milwaukee-area institution.”

BILTRITE, which started out of a small storefront on Third and Garfield nearly a century ago, now boasts a 45,000-square-foot showroom in Greenfield, where it keeps thousands of items in stock, including affordable, better-quality furniture and mattresses, specializing in USA-made and Amish-made as well as hard to find flippable, two-sided mattresses and a large selection of small-scale furniture.

BILTRITE also offers special and custom furniture and beats designer showrooms, national chains and online retailers and offers free in-store design services. Check out the amazing line of accessories, artwork, lamps, poufs and rugs.

The retailer, which also won Milwaukee Magazine’s Best of the Burbs Readers’ Choice poll for best furniture/home goods store and Best of Milwaukee for furniture store, remains the largest locally and family-owned furniture and mattress store in Wisconsin.

“We care about each and every one of our customers,” Randi says. “We do what we do because we have a love and a passion for it. We want our customers to have the best experience possible when they come to BILTRITE.”