A Love Letter

Publisher & General Manager Mike Gustin’s letter to our readers introducing ‘Milwaukee Weddings,’ a brand new addition to the Milwaukee Magazine family. Plus: we want to hear your wedding stories (see below)!

I am very pleased to introduce and welcome you to Milwaukee Weddings, a brand-new addition to the Milwaukee Magazine family. Like Milwaukee Health, this magazine is completely new, and created at the request of you, our readers. Whether you’re planning your wedding now, or might plan one someday, we hope you’ll use this magazine to navigate the nuptial waters, and all the decisions that are part of the process.

Since 1983, Milwaukee Magazine has been a locally owned city magazine with a reputation for excellence and innovation, a publication that provides insightful stories about the issues and diverse personalities in southeastern Wisconsin. Although we’ve covered weddings before, we have never done so as thoroughly as we are here.

The feedback you provide in the surveys you receive with your regular issues, or access on milwaukeemag.com, is something we deeply value. You asked for more weddings-related coverage, and we listened. From your feedback, we also learned that you value local connections. You don’t just want any wedding gowns. You want wedding gowns that are pulled hot off the racks of Milwaukee bridal shops. You don’t just want generic wedding advice. You want wedding advice tailored to Milwaukee couples. We offer those gowns and tips, and a whole lot more, in Milwaukee Weddings.

In these pages, you’ll find a groom’s story about how he saved his wedding from a cake disaster of the highest order; and a wedding-day tale from a pair of former Milwaukeeans who held their destination nuptials right here in our city. You’ll also find pages and pages of wedding inspiration that includes advice from wedding planners, atypical wedding desserts (cotton candy, cake balls, pies), and stunning floral arrangements.

What sets these stories apart? Our local sources, and our crew of talented writers, photographers and designers who bring the package to life. The products and services covered here can all be found in the area. Please consider this your guide to the best of them.

After you’ve read this issue, we hope you’ll send us even more feedback. Did I mention we love feedback?

We want to know whether our stories helped you plan your wedding. Did we miss someone or something? We want to hear about it all. Send a letter, tweet @milwaukeemag, or email letters@milwaukeemag.com.

We’ve also created milwaukeemag.com/weddings, where you can tell us your own wedding story and show us a wedding picture, no matter if your wedding was last summer or 50 years ago.

Our goal with all of our magazines is to reflect our wonderfully diverse city, and that includes the couples who are about to embark on one of life’s greatest adventures.

‘A Love Letter’ appears in Milwaukee Weddings, a brand new addition to the Milwaukee Magazine family.

Find Milwaukee Weddings on newsstands beginning Jan. 4

Be the first to get every new issue. Subscribe.



Mike Gustin is the publisher of Milwaukee Magazine.