The Zipcar pitch is tantalizing: Use a car whenever you want for as little as $6 a month and $8.75 an hour, gas and insurance included. Now available in most U.S. cities, Zipcar maintains about 30 cars in Milwaukee, spread across 21 locations. Convenience is paramount – if a customer has to walk a mile […]

The Zipcar pitch is tantalizing: Use a car whenever you want for as little as $6 a month and $8.75 an hour, gas and insurance included. Now available in most U.S. cities, Zipcar maintains about 30 cars in Milwaukee, spread across 21 locations. Convenience is paramount – if a customer has to walk a mile to find a Zipcar, she might just take the bus. Since expanding citywide in 2013, the Massachusetts-based company has rented space in city-owned lots to store its vehicles, a more constricting arrangement than in many other cities. In Chicago, Minneapolis, Baltimore and Los Angeles, Zipcar reserves on-street parking spots for its vehicles, a rental deal that the Milwaukee Department of Public Works says it’s willing to consider, pending the necessary changes to state law.