May 1984

May 1984

May 1984 Volume 9 Number 5 Features Infinite Pastabilities The exquisite delights of that most Italian of foods — the noodle. By Willard Romantini The King of Crass Lee Arnold has been called the J.R. Ewing of Milwaukee radio; a brash, loud-mouthed hype artist who almost succeeded in intimidating his way to the top. By James Romenesko And the Winner Is . . . Year after year the local ad agency Frankenberry, Laughlin & Constable has swept more than a hundred local Addy awards, making it the hottest shop on the block. By Perry M. Lamek The Saving of MGIC…

May 1984
Volume 9
Number 5

Features
Infinite Pastabilities
The exquisite delights of that most Italian of foods — the noodle.
By Willard Romantini

The King of Crass
Lee Arnold has been called the J.R. Ewing of Milwaukee radio; a brash, loud-mouthed hype artist who almost succeeded in intimidating his way to the top.
By James Romenesko

And the Winner Is . . .
Year after year the local ad agency Frankenberry, Laughlin & Constable has swept more than a hundred
local Addy awards, making it the hottest shop on the block.
By Perry M. Lamek

The Saving of MGIC
The battle for the soul of Milwaukee’s MGIC depended on an unlikely hero.
By Doug Moe

How Do You Print So Small?
It takes a special talent when you’re writing books for the toughest audience of all: kids.
By Barbara Joosse

Departments
The Insider
The triumph of Larry Bud Melman, AT&T’s wrong number, and the return of the Budelman letter.
Edited by James Romenesko

Sure Things
Going the gourmet way, jazzy leotards, and the old-fashioned way to anyone’s heart.
By Judith P. Woodburn

Calendar
A comprehensive guide to, well, everything.
Compiled by Heather J. Bublitz

Dining Guide
Milwaukee’s most complete listing of local restaurants.
Milwaukee Classified

Columns
Out Front
The apotheosis of hype.
By Charles J. Sykes

Film
A new look at Truffaut and Fellini, the cinema’s aging geniuses.
By Mike Wilmington

Restaurants
Two of Milwaukee’s best — maybe.
By Willard Romantini

CityLights
A rose by any other name — would still be profitable.
By Perry M. Lamek

Fine Arts
A foray into Milwaukee’s literary terra incognita, Woodland Pattern.
By Harry Cherkinian

MetroScene
Two ways to enjoy guitar in May.
By Judith P. Woodburn

Endgame
The politics of farce.
By Charles J. Sykes

On The Cover: Photograph by James Schnepf. Model Eileen Cavanaugh, hand model Janet Kopp, courtesy of Arlene Wilson Talent. Hair by Bob Conley of Faces, Ltd. Make-up by Cheryl Conley of Faces, Ltd. Jewelry courtesy of Benedon’s. Fork courtesy of George Watts and Sons.