Myles Coyne talks about reviving the three-day music festival, which takes place at Linneman's Riverwest Inn August 17-19.
Started four years ago by local musician and Breadking Records founder Myles Coyne, his annual musical festival, Breadfest, unfortunately went on hiatus last year. But the celebration didn’t stay dormant for long. This weekend (August 17-19) the festival returns to Riverwest.
While bands often played at different venues throughout the weekend, Coyne set his sights on simplicity this time around. The three-day run takes place entirely at Linneman’s Riverwest Inn. Tickets to individual shows cost $7 while weekend passes go for $15. Shows start at 9 p.m.
Work, Cairns, Action Jelly, Scarecrow Dave and The Meatcurtains play night one, Thursday, August 17. The Fatty Acids, Tigernite, Mouse Corn (Coyne’s band) and Calliope perform on night two, Saturday, August 18. And Faux Fiction, Layers & Layers, Liam O’Brien’s Faithless Followers and Lady Cannon round out the festival on Sunday, August 19.
In advance of this weekend’s festivities, Coyne talked about the history of the festival and bringing it back to Linneman’s this year.
Back when Breadfest started in 2013, the concept of a multi-night, multi-venue festival felt unique in Milwaukee. Now, there are several of these kinds of events each year (FemFest, Arte Para Todos, Gloss Weekend, etc.). Was coordinating with all these different clubs a big headache back then?
Coordinating the fest takes work, but is a pretty enjoyable. Milwaukee venues are pretty easy to work with. And I’ve known or introduced myself to most of the other musician in town. It’s pretty easy booking a local festival when you can personally text message most of the musicians you’re interested in having play.
Is that part of the reason why all of this year’s festivities take place at one venue?
We try to present a slightly different style of festival for each year. The first year was a mix between all-ages venues and bars, mixing older punk bands with younger hardcore groups. Some of the bands featured members that were barely 21 years old. The 2nd year incorporated more indie and flashes of hip hop, with and a few more venues added in the mix. By the third year we were working with every space we could snag in Riverwest. Almost as an overload of Breadfest, like you couldn’t escape it. This year’s is a little more compact and exact. Everything is one area. I love the idea of a bunch of shows spread out over the neighborhood, but I felt like people were missing some of the best stuff the fest had to offer. So we’ll try the one space this year.
The annual festival didn’t happen in 2016. Why did you take the year off?
I just took the year off. There were a lot of other great local festivals just getting off the ground then. Sometime you have to let the new crews and scenes evolve. You gotta share the love.
Why did you bring the festival back this year?
I was never sure if I would bring back Breadfest. I was re-inspired to try to bring it back after seeing other local labels like Gloss Records and Tasty Tapes trying their hand at weekend festivals. Both those festivals were incredibly well put together and super fun!
In a sea of competing music festivals in Milwaukee, what sets Breadfest apart from the rest?
What sets it apart? Well it’s everything Mouse Corn-approved. What’s not to love? Trust me.