Face of Mustard
Every Easter when Luke Eshleman was a kid, his mom would make the most delicious mustard he’d ever tasted. “As a family, we were just so pumped for this mustard every year,” Eshleman says. “When I got a bit older, I thought, ‘Why are we only getting this once a year?’”
He asked his mom for the old family recipe, which she gave him enthusiastically. In the years afterward, he made the mustard for family and friends, who often said that he should bottle it. Eventually, after enough people told him the same thing – and he saw the mustard’s potential – he did just that. He started Scout Mustard Co., bottling the unbeatable recipe his family had passed down to him, one jar at a time.
The company started just prior to the pandemic, with Eshleman renting out kitchen space on nights and weekends at From Scratch Catering and selling his wares out of Frannie’s Market, both in Cedarburg. After a yearlong rebranding effort with local designer Jim Kennelly, Scout Mustard has just relaunched into specialty stores and grocery stores across Wisconsin and the Midwest.
“It’s not your typical mustard; it’s a provision of sorts,” Eshleman says. “It could be on a charcuterie board or a sandwich, at a house party or on a boat up north. Wherever you may be, you’re going to want a jar handy.” It’s a product made for meat, beer and cheese lovers, but it also feels right at home with oysters, wine and champagne. “Scout’s value lies not only in its taste and versatility, but in its ability to create loyalists – folks buy it because it’s delicious and it goes with everything, and what’s more Midwestern than that?”
Eshleman adds, “Pair Scout with a homemade ham sandwich, a High Life and a Packers win on a crisp fall Sunday – and you have reached darn near perfection.” You can always buy Scout online and at its home store, Frannie’s Market, in Cedarburg.