Nicosia King

Face of Milwaukee Entrepreneurs

Golden Path; (Top, left to right) Ola Earvin, HR Coordinator; Adrena Bell, Case Manager; Shontoevia Taylor, Case Manager; Shawntel Jones-Henderson, Director; Nicosia King, Owner; (Bottom, left to right); Danica Hale, Senior Office Assistant; Debbie Allen, President; Latasha Boatright, Senior Billing Specialist; Photo by Linda Smallpage, Boutique Photographer

Nicosia King has a keen eye for spotting gaps in Milwaukee’s business market – and stepping in to fill them. She is a wife, mother and serial entrepreneur who established over 17 companies over the last 13 years. One of the Milwaukee native’s early jobs was at a payday loan company. “I wanted more,” King says. “I wrote down some goals, and one day I just woke up and put in my two-week notice and never looked back.”

Her career in entrepreneurship began in 2009 with Golden Path Senior Living, followed by Golden Path Home Care in 2013. The two companies have provided seniors with at-home care and assisted living for the decade since. And each Thanksgiving, Golden Path hosts a turkey drive, providing turkeys to the community and families struggling to afford them. “That will never stop unless they stop selling turkeys,” she says.

In 2016, King and her husband, Jakim Jones, started GP Trucking Inc., with the first fleet of trucks removing debris, gravel, crushed concrete and more at construction sites, such as Fiserv Forum and Highway 45. That same year, the couple bought foreclosed homes from the city, fixed them up for new residents, and created Golden Path Home Improvement.

King’s latest venture is a Home Health Care and Diagnostic Lab in Arizona. “It’s a fresh start, and it’s time to create a new foundation,” she says.

This all comes back to one of King’s core missions: to coach people to help them open their businesses. By sharing her story – and through training, consulting and mentoring – she hopes to inspire the next generation of entrepreneurs.

“Under the Golden Path umbrella, I’ve established many businesses and organizations,” King says. “What makes it all possible is the people that work with me and the clients we serve.”

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