From its iconic custard stand, Leon’s, to the historic park that shares its name, the quiet South Side community of Jackson Park is packed with neighborhood staples and delightful surprises. Some businesses have been around for decades – and that sense of community is strong.
You can find it in El Conquistador Latino Newspaper, for example. The 27-year-old Spanish-language publication headquartered in the neighborhood tells important stories of the wider (and more Latino) South Side. Find a copy at stores throughout Jackson Park and online for an on-the-ground look at the community. And make the most of a day here with a visit to these spots.
It’s time to pick your Milwaukee favorites for the year!
Maria’s Pizza
5025 W. FOREST HOME AVE.
Serving up old-style pizza in a wood-paneled dining room since 1957, Maria’s is a Milwaukee institution. Although the business has been under new ownership since 2024, original owner Maria Traxel’s recipes (and exactly how to follow them) have been passed on to its present operator. Make sure to try a cult classic, Maria’s Special: sausage, mushroom and onion.
Jackson Park
3500 W. FOREST HOME AVE.
Milwaukee’s first outdoor public pool was here in 1932, though it hasn’t opened in recent years. Instead, stroll the south side of the park lagoon to locate the Spirit of Commerce, aka “The Pewter Lady.” Standing 15 feet, it’s a sight to see – built in 1881, it’s the oldest public sculpture in the city, with a plaque reading “May this statue ever be a silent witness to the progress and growth of Milwaukee.”
Grebe’s Bakery
5132 W. LINCOLN AVE.
Chances are you’ve seen Grebe’s doughnuts for sale around the city. What you may not know is that fourth-generation owners Brandon and Colton Grebe also direct the cream puffs operation at the State Fair. Picking up fresh bakery here is not an experience to miss. Aside from the staples – crullers and doughnuts – try the hot ham and rolls and take a picture of the “Cruller Xing” sign outside.
Una Bar
4410 W. FOREST HOME AVE.
Coming up on its 25th anniversary this year, the corner bar is a hidden gem, named for a river that passes through the Balkans. Once a Chinese restaurant, Una is lined with intimate red round booths and has the friendliest bartenders; you’ll feel like a regular instantly. Try a bloody! Or take advantage of one of the happy hour deals. But no matter how you imbibe, you’ll feel at home and make friends.
Insider Tips
Stroll the grounds of Alverno College
3400 S. 43RD ST.
Verdant trees on this 47-acre campus give way to vibrant colors in fall. The well-manicured landscape makes a scenic spot for a day or evening walk.
Get in tune at Family Music Center
5020 W. OKLAHOMA AVE.
“Originally, I just needed a keyboard,” Radke says, and was “pleasantly surprised” to see the shop offers so much more. From the ukulele selection to sheet music and rentals, Family Music Center serves up niche musical needs and lessons for just about everything.
Grab a cup at Rescued Roasters
4435 W. FOREST HOME AVE.
This ethical coffee shop checks off all the boxes – locally owned, donates 10% of its proceeds to an animal rescue, and serves seasonal specials like Honeycomb cereal latte. And it’s also the home of Knights Popcorn, so you can pick up a bag of English Toffee Caramel Corn before you leave.
