This Is the First New Custard Flavor at Leon’s in 30 Years

Leon’s announced today that it will be adding a new flavor to the menu for the first time in eons.

A few days ago we told you about the news that Leon’s Frozen Custard (3131 S. 27th St.) would soon announce the first new flavor to its regular custard offerings in 30 years. That’s monumental, folks.

To celebrate – and add to the anticipation – the shop asked that Facebook followers guess the new flavor and post it in the comments on their page. The first five people to guess correctly would win a pint of the new flavor. Leon’s post received more than a thousand comments – everything from salted caramel to cookies and cream. 



And now, it’s time to learn which flavor has been added to the Leon’s family. It’s… Blue Moon! Due to the unprecedented response, Leon’s expanded the giveaway to 10 winners. 

If you can’t wait to try it, Blue Moon is the flavor of the day on Friday, May 21. And if you want to learn a bit more about that fruity, kid-friendly flavor, check out our 2018 feature, “Eat Like a Wisconsinite.”



Ann Christenson has covered dining for Milwaukee Magazine since 1997. She was raised on a diet of casseroles that started with a pound of ground beef and a can of Campbell's soup. Feel free to share any casserole recipes with her.