Think you're a beer expert?
Beer has always been a part of Milwaukee. Even before Milwaukee was officially a city, there was one tavern for every 40 people. According to 2013 data, how many bars per capita does Milwaukee currently have?
In 2013, Milwaukee had 8.5 bars per 10,000 people, making the Brew City number five in U.S. cities with the most bars per capita. Pittsburgh, St. Louis, Cleveland and Cincinnati beat Milwaukee in their bar-to-citizen ratio.
In 1849, August Krug started brewing beer in the basement of his restaurant. After Krug passed away, which Milwaukee brewery businessman took over operations, renaming the brewery after himself?
At 26 years old, German immigrant Joseph Schlitz took over operations after Krug’s passing. Schlitz had originally been hired to do Krug’s bookkeeping and run the restaurant end of the operation.
In 1902, Schlitz became the largest brewery in the world after selling how many barrels of their beer?
They sold 1 million barrels.
Brewery Tycoon Frederick Pabst's mansion on West Wisconsin Avenue is open to the public and still enjoyed by visitors today. How much was the final cost of the mansion when he finished it in 1892?
Fredrick Pabst spent $254,614 to build his famous historic mansion. That's about $32.7 million in today's economy. Pabst’s decedents sold his mansion in 1902, and it was placed on the Register of Historical Places in 1979.
Milwaukee’s four big breweries (Miller, Schlitz, Pabst and Blatz) were all run by German immigrants who brought their culture of beer brewing to Milwaukee. In 1880, what percentage of Milwaukeeans were German immigrants?
German immigrants made up 27% of Milwaukee's population in 1880. Milwaukee’s German immigrant population was the highest concentration of a single immigrant group in any American city at that time. These German immigrants brought beer halls, beer yeast and the knowledge of beer making to Milwaukee.
Milwaukee was hit hard when Prohibition took full effect in 1919. When Prohibition was lifted, Milwaukeeans held a Midsummer Festival to celebrate. This eventually became which current-day festival?
Brew City rejoiced when Prohibition was lifted and the big four breweries could get back into brewing beer and taverns could reopen. To celebrate, Milwaukeeans headed to the lakefront for the Midsummer Festival, which repeated for eight years, from 1934 to 1941. Once the U.S. got involved in World War II, the festival was put on hold. When the festival was revisited in 1968, it was renamed Summerfest, which continues to be one of Milwaukee’s most anticipated festivals.
Which of these historical events do historians claim helped develop Milwaukee’s reputation as Brew City?
The Great Chicago Fire cost Chicago 11 of its 23 breweries, most of the city’s water works and a third of Chicago’s housing. Once word was out about Chicago, Schlitz shipped free beer down Lake Michigan to the city. Locals were thankful and became loyal to the beer, thus giving Schlitz its “Beer That Made Milwaukee Famous” reputation.
In 1973, Miller introduced the first mainstream light beer to the public. Now called Miller Lite, what was the original name of the light beer at its first inception?
Joseph L. Owades developed the recipe in New York in the late 1960s and sold it to Miller’s Chicago competitor, Meister Brau. When Meister Brau developed financial problems, the brewer sold the recipe to Miller. Miller Lite was marketed well. By using pro sports players to advertise to a male demographic, and using the slogan, “Tastes great, less filling,” Miller became the second largest American brewer in 1977.
Pabst returned to its historic Milwaukee location in 2017, after years of being brewed by other companies. When did Pabst originally close its doors in Milwaukee?
When Pabst closed their doors in 1996, it was one of the oldest businesses in Wisconsin. Schlitz was sold to Stroh’s Brewing Company of Detroit in 1982 and Blatz was bought by Pabst in 1969. The Pabst closing left Miller as the only remaining brewery from the original big four breweries.
In 1982, the Milwaukee Brewers played the St. Louis Cardinals in the World Series. St. Louis is home to Anheuser–Bush, which was Milwaukee’s rival in the beer market. What did the media nickname the 1982 World Series?
The Suds Series, which ran from October 12-20, 1982, was a competition between more than just the two baseball teams. The Cardinals were owned by the Busch family at that time, who had bought the team in order to keep it in St. Louis. Miller was the Busch family’s number one competitor. Miller had an advantage in the early ‘80s with the success of Miller Lite. It was said at the time that Miller President John A. Murphy had put a rug with the Anheuser–Bush logo on it in his office, just so he could wipe his feet on it.
Which of Milwaukee’s craft breweries’ founders appeared on Shark Tank?
MobCraft founder Henry Schwartz appeared on Shark Tank to pitch his brewery’s crowdsourcing recipes idea. None of the investors bought into his concept, questioning why a brewery was needed in the plan. Ultimately, Schwartz held his ground and built his brewery and tap room in Milwaukee’s Walker’s Point neighborhood after originally starting in Madison, WI.
This Milwaukee-based brewery became the first to brew a certified organic beer in 1996.
Lakefront Brewery also became the first company to brew a government-certified gluten-free beer in 2006 and the second brewery to brew a pumpkin-flavored beer.
What is Sprecher Brewing Company’s number one seller?
Sprecher sells more of their root beer than all their alcoholic beverages combined.