How Much Do Wisconsinites Love Kwik Trip?

Kwik Trip is more than just a convenience store to many Wisconsinites.


How much do some Wisconsinites love Kwik Trip? Enough to have their wedding photos taken there.

And how does a simple gas station rise to the level of a lakeside park or botanical garden? Legit-good store brand snacks and treats, plus fresh produce and meat, at big-box prices. Clean bathrooms. Karuba coffee (solid) and Glazers doughnuts (🔥). Free air for your tires.

Photo by Simply Finn



With 768 stores as of January – and planning to add about 40 a year – Kwik Trips are everywhere that’s anywhere. A Wisconsin small town, from Redgranite to Black Earth to Whitehall, isn’t small anymore when it gets one. While Minnesota and Iowa get to share in the love, Kwik Trip is a Wisconsin thing: It’s based in La Crosse and has a huge food plant and distribution hub there where almost all of its stuff is baked, cooked or bottled.

But what seals the deal for perhaps its biggest fan is a friendly vibe that feels natural, not forced. Mike Testa, who created the Kwik Trip Enthusiast Club on Facebook, says the neighborly atmosphere rubs off on customers, too. Testa, a Wauwatosa resident who drives all over the state for work, has seen folks pay for the gas and food of a stranger who looked like they were having a bad day.

“See ya next time,” indeed.

This story is part of Milwaukee Magazine‘s March issue.

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