Give Back MKE: Making Justice an Every Day Activity

Here’s why you should consider donating to YWCA Southeast Wisconsin as part of Give Back Milwaukee.

YWCA Southeast Wisconsin’s mission is bold and unwavering. YWCA Southeast Wisconsin (SEW) is dedicated to eliminating racism, empowering women, promoting peace, justice, freedom and dignity for all. The organization stands up for social and racial justice, helps families and strengthens communities, and its work impacts thousands thanks to the support of devoted stakeholders.

Many stakeholders have joined YWCA SEW’s Round Up community to make supporting the work a routine part of their daily lives. Using the Round Up app, YWCA SEW’s supporters can automatically donate their change when making purchases by simply registering their credit or debit cards on the app. They choose how much they want to Round Up with each purchase and are in complete control, with the ability to set a cap to their giving and change preferences at any time.

“We have been serving women and families for generations and we challenge our community to make supporting our neighbors a part of daily life,” says Ginny Finn, president and chief executive officer of YWCA SEW. “Our bold mission comes to life through efficient, effective programs and services that touch the lives of thousands. Small gifts create a huge ripple effect, building resources for our everyday work.”

In 2020, demand for YWCA SEW’s programs and services increased dramatically. Staff have adjusted to meet needs, resulting in YWCA SEW’s adult education program enrollment doubling; the financial management coaches facilitating more than 30 workshops followed by personal one-to one for participants; and an expansion in racial justice programming, online workshops and organizational consulting.

YWCA Southeast Wisconsin invites readers to join together and help continue to expand its services supporting and empowering women and families.



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YWCA Southeast Wisconsin envisions a thriving, inclusive and just Southeast Wisconsin defined by racial and gender equity as the foundation for healthy communities.

Our work to eliminate racism and empower women focuses on both individual economic empowerment and community racial equity education/collective work to break barriers rooted in racial and gender injustice.


• Provides support for our Adult Education and Financial Literacy Coaching, helping community members weather the post-COVID economy and build futures for their families.

• Funds programs that build digital and other job readiness skills, along with connecting job candidates with potential employers.

1915 N. MLK Jr. Dr.

This story is part of Milwaukee Magazine‘s December issue.

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