Cream City Restoration Is a Furniture Business Built to Last

The owners of this vintage furniture store take pride in finding and restoring quality furniture that can be passed down for generations.

“Things just aren’t made the way they used to be.” This may be a cliché, but in the world of furniture the saying holds a lot of truth.

“If you buy new, it’s not heirloom and it’s not built to last more than five years,” says Jason McGinnis, who co-owns Cream City Restoration (201 N. Water St., with his wife, Kelsey.

The shop owners pride themselves on curating vintage furniture by designer brands. They collect pieces that are built to last and could be passed down from generation to generation.



Walking through their store – and sprawling warehouse – you’ll see they favor Scandinavian modern, mid-century modern (think looks from the ’50s, ’60s and ’70s) and post-modern (the ’80s) pieces.

But stocking a store with vintage furniture takes a lot of work and, more than that, a lot of miles. McGinnis wouldn’t reveal his secrets to hunting for the best finds online or otherwise, but he did share that he and the staff rack up 30,000 miles a month in the process. Once the shop has the pieces in

Milwaukee, the team begins the hard work of bringing them back to life with their professional restoration and upholstery services.

“The fun part of the job is being on the road and finding these pieces and hearing their stories,” McGinnis says.


This story is part of Milwaukee Magazine‘s September issue.

Find it on newsstands or buy a copy at

Be the first to get every new issue. Subscribe.



Allison Garcia is the Digital Editor for Milwaukee Magazine.