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Fake Holiday
All hail 4/14, a day when Milwaukeeans pay homage to the 4-1-4. No foolin’. Andy Silverman, Brent Gohde and Timm Gable concocted the faux holiday filled with unadulterated local pride. To promote it, they created a website and turned to social media, tweeting like crazy. Soon, Milwaukee Day was born. Celebrants drank Pabst in front of the Pabst Mansion, biked along the lakefront, listened to local bands and ate sausage and cheese. Mayor Barrett even signed a Milwaukee Day proclamation. Success.

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