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Yes, the man at Buck Rub Outfitters (N13 W28400 Silvernail Rd., Pewaukee) says with a smile, he’s quite familiar with the phenomenon. Ever since The Hunger Games and the London Olympics became pop-culture archery advocates, he’s witnessed the results. Kids who’ve never drawn bowstrings are suddenly dreaming of bull’s-eyes. So parents haul them to Pewaukee for a bit of Buck Rub. They set up kids (and adults) with rental bows and let them let fly on the gorgeously rustic indoor range. And if the habit takes, well, those Rio Olympics are but four years away.

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