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The Color Purple
Purple Door Ice Cream’s Second Street shop dares you to be in a bad mood.
The sign at Purple door’s Walker’s Point digs is purple. At this writing (late-April), the building had just been painted a fetching gray-plum hue. The next step was to add back-lit metal panels to give it some industrial flair.



Another term for this place is “day spa.” Seriously, take a look at the 20 flavors available daily in the case, and if you’re still grinchy, maybe you need a big ol’ banana split. Salted caramel, dark chocolate, whiskey and cinnamon are among the flavors that might be there. Not just an ice cream shop (with seven chrome counter stools, plus 10 additional seats), the space is also the production facility for Purple Door’s expanding varieties of ice cream. 

If you don’t want to commit to a single flavor (scoop $3.65; $1 extra for homemade waffle cone), order an ice cream flight ($6) – four 2-ounce scoops of whichever flavors you’d like. They also carry containers (pint to gallon) of frozen ice cream and ice cream sandwiches. The cookies (chocolate chip, lemon, molasses and others) are made by local bakers Sugar & Flour and Miss Molly's Pastries. The Purple Door peeps pair them with ice cream flavors like espresso and raspberry green tea. You can’t deny the tried-and-true combo of chocolate chip cookies and vanilla ice cream. Dairy rules! 


➽ PURPLE DOOR ice cream
205 S. Second St., 414-988-2521. 
Hours: Tues-Thurs noon-8 p.m.; Fri-Sat noon-9 p.m.; Sun noon-6 p.m. Prices: $2.25 kid’s scoop-$6 sundaes. Service: With a grin. Handicap access: Yes.


This article appears in the June 2014 issue of Milwaukee Magazine. 
Want more articles like this? Subscribe to Milwaukee Magazine. 




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