PBR tops popped and fizzed throughout
the Bring PBR Home’s first Town Hall Meeting, which convened at the Best Place tavern in Milwaukee on Wednesday evening.
A group of locals are still working to
“start a conversation” to bring Pabst Brewing Co. back to Milwaukee, and at the
event, they described their vision for bringing the company (more of a holder
of brands than a brewer) back to town for a crowd of about 30. Who would
control the company, you might ask? The city of Milwaukee, under a structure
similar to the fan-owned system in place for the Green Bay Packers, the
As of yet, they have no set plans as to
how such an ownership model could evolve and asked audience members to
speculate. Who will own? Who will operate? Who will benefit?
A mix of patrons stood up to put in
their two cents. One admitted he was at first skeptical at this “pie-in-the-sky
idea” but appreciates the gumption that has gone into it.
“Maybe it will never work, but it’s
worth exploring the possibility,” says
Susie Seidelman, an organizer of the Bring PBR Home effort. “The possibility is
kind of awesome.”
first covered the Bringing PBR Home effort back in March, the campaign has been
featured by The Dallas Morning News, USA Today, and the Washington Post, though coverage has done little to touch on how
the city might obtain the company – the transaction would likely cost somewhere
between $500 million and $1 billion. So, not cheap.
the point in not trying?” Seidelman asked on Wednesday. “Not a damn thing.”
Town Hall meeting dates are expected but not yet planned.