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Color Rush
The Art Museum's splashy photography exhibit opens tomorrow to the public.

Nickolas Muray (American, 1892–1965) Christmas Cakes and Cookies, ca.1935. Carbro print. 14 1/2 x 22 5/16 in. (36.9 x 56.6 cm). Collection of George Eastman House (Gift of Mrs. Nickolas Muray). © Nickolas Muray Photo Archives, Courtesy of George Eastman House, International Museum of Photography and Film.

After six years of work by Katherine Bussard and Lisa Hostetler, the Art Museum's latest photography exhibit Color Rush will open to the public tomorrow, and it is most definitely in your best interest to check it out. 

The exhibit begins at the turn of the 20th century, when photographers first started experimenting with color. Moving on to the depression era, when, as Chief Curator Brady Roberts put it, everyone thinks of the '30s in bleak black and white, the exhibit proves that life indeed had color - and it was just as spectacular as it was in better times. 

One of the most fascinating aspects of the exhibit are the early artists whose color images mirror other genres of print art. Impressionism and cubism seen through the lens of reality are indeed as fascinating as anything by Monet and Picasso.

Throughout the exhibit there are also reminders of the news-like color photography that was documenting the 20th century for magazines such as Life. Exhibit-goers understand the profound impact color photography made when shedding a new light on public life, especially in the case of the Vietnam war. 

Ending the exhibit is a slideshow of Nan Goldin's most famous work set to music of the '80s. The documentary-style photographs show the artist, her friends, and New York City's gay subculture of the late '70s and '80s with enough carnal love and emotion to fill a city. 

With the advent of camera phones, Instagram, and Photoshop, the artistic nuances of color photography can be taken for granted. Reawaken your appreciation with a stop at the museum. 

The exhibit starts Friday and runs through May 18.

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